Client Resources

Here you'll find tips and advice on the various marketing strategies that can be employed to boost your website's visibility on the internet. If you have any comments, questions or suggestions about any of these tutorials, then please let us know by contacting us.

	Online Sales	:::	How much to write What to write What not to write Prioritising
	Domain Names	:::	.com vs .jp names where to buy what to avoid
	Site Marketing 101	:::	3 basic marketing methods pre-planning 'must do' list visitor grouping website 'branding' techniques
	Developing Keywords	:::	how pages are sorted by search engines secrets of how to boost your ranking why Flash sites don't work keyword selection tips how good are your keywords? sorting the lies from the truth
	Search Engines	:::	engines vs. directories? how they work, and what they blacklist 'must-do' checklist selecting your perfect categories common mistakes
	Link Campaigns	:::	getting the best out of linked sites what PageRank is used for the super-effective link request email things that will get you blacklisted
	Advertising & Sponsors	:::	banners that work, and some that don't pay-per-click advertising Yahoo sponsor sites business listings
	Mail & Newsletters	:::	writing style checklist essential newsletter features HTML vs. plain text? auto-responders and junk-mail
	E-mail Confirmations	:::	Good advice for improving sales through solid responses to inquiries
	Product Photos	:::	copyright issues getting that 'studio' effect special items (food, drink, cars etc)
	Online Sales	:::	How much to write What to write What not to write Prioritising
	Useful Tools	:::	spell-checks broken link checkers search engine ranking checkers reference books
	Google Analytics	:::	FREE website analytical tools 5 ways to increase traffic
	Creating Internet Ads	:::	How to plan an effective internet ad
	A Case Study	:::	pre-planning strategies Search Engine Optimization (SEO) successful link campaigning results; fab or flop?
	FAQ#1 - Email	:::	setting up Outlook Express, mail forwarders, email accounts, autoresponders, webmail, spam, email papers
	FAQ#2 - Fonts	:::	font lists & tips

Don't forget that the basic rule of site management is "KEEP IT FRESH". If you feel your site is in need of some new features or content, take a look at the various websites in the Featured Websites page for ideas, or see the list of the latest Programming & Design Extras that we can conjure up!