This page is meant as a very basic introduction to internet marketing, so for more detailed information on a particular topic please refer to the individual pages.
To start with, well done! You've taken several steps in the right direction already, firstly by coming to us for a website, and then by taking the time to work your way through the Client Resources Area. Let's see if we can't kick your site management skills up a gear.
Before starting an internet marketing campaign, it's worth taking time to anticipate how your site is likely to perform once up and running. To do this, you need to consider where your site's visitors are likely to be coming from. There are 3 ways visitors will find your site:
1. Non-internet related marketing
This is marketing the old-fashioned way - by word-of-mouth between satisfied clients/customers/users, and by paper advertising such as posters, flyers, newspaper and magazine ads. I won't go into any more detail about this type of marketing, since it's not strictly within the realms of internet marketing, and the sheer variety of marketing media is unique to a particular type of business. Put simply, an internet user finds out about your website from outside of the net, and manually types in your website's URL (address). This is known as a direct input visitor.
2. Search engines
For some types of site, this is where the large part of your visitors are likely to come from. Bear in mind that when you are trying to anticipate what percentage of visitors will find you this way, you should also try and split this percentage between the various different languages of your site. Japanese users tend to stick to Japanese versions of Yahoo and Google, which you might have noticed give vastly different search results to their English-language counterparts. For more details on how to deal with search engines, please see the Search Engines page.
3. Internet links
This term covers a large variety of sources; links from other sites, webrings, paid advertising on other sites, mailing lists and newsletters. The majority of pages in the Client Resources Area are designed to offer advice on these topics; please see the individual pages for more details.